Caroline Marczak Pihoué
About Caroline Marczak Pihoué
Caroline Marczak Pihoué is a Senior Brand Manager for Malts and Irish at Brown-Forman, where she has worked since 2018. With over nine years of experience in brand and category management, she has held various positions in the spirits and FMCG sectors across the United States and Europe.
Work at Brown-Forman
Caroline Marczak Pihoué has been serving as the Senior Brand Manager for Malts and Irish at Brown-Forman since 2018. Based in Louisville, Kentucky, she has spent six years in this role, focusing on brand management within the spirits sector. Her responsibilities include developing and executing brand strategies that align with the company's objectives, enhancing brand visibility, and driving market growth.
Previous Experience in Brand Management
Prior to her current role, Caroline worked at Cellar Trends Limited as the Brand Manager for the Whisky Portfolio and Liqueur and Rum from 2016 to 2018 in Derby, United Kingdom. She also held positions at Omgmother Consulting as a Global Brand Strategist in 2015, and at Lixir in various capacities, including Senior Brand Manager for Glenfiddich and the Balvenie, and Brand Manager for Cointreau, RÃ My Martin, and Louis XIII. Her diverse experience spans over nine years in brand and category management.
Education and Expertise
Caroline studied at Skema Business School, where she earned a Master's degree in Management from 2005 to 2009. She also attended Athens University of Economics and Business in 2008. Her educational background supports her expertise in brand management and strategic planning, contributing to her successful career in the industry.
Career Development in Brand Management
Caroline's career in brand management began at Lixir, where she progressed from Junior Brand Manager to Senior Brand Manager within a few years. She also worked as a Category Manager Assistant and contributed to brand strategies for various well-known products. Her experience includes a role at Mars as an Ice Cream and Biscuits Junior Category Manager, further enhancing her understanding of both FMCG and luxury goods.
Professional Recognition
Caroline is recognized for her teamwork and dedication in the field of brand management. She is known for her perseverance and ability to tackle challenges, which has contributed to her success in defining and implementing strategic brand plans. Her commitment to achieving optimal results has established her as a valued professional in the industry.