Carrie Kleban
About Carrie Kleban
Carrie Kleban serves as the VP Director of New Brand Development at Brown-Forman, a position she has held since 1997. She holds an MBA in Marketing from UC Irvine and a BBA in Finance and Marketing from Loyola University Chicago.
Work at Brown-Forman
Carrie Kleban has been employed at Brown-Forman since 1997, holding the position of VP Director of New Brand Development. In this role, she has contributed to the company's strategic initiatives in brand innovation and development. Additionally, she serves as the VP, Global Marketing Director for the Tequila Portfolio, overseeing marketing strategies and brand positioning within this segment. Her long tenure at Brown-Forman highlights her expertise in brand management and marketing within the beverage industry.
Education and Expertise
Carrie Kleban earned her Master of Business Administration (MBA) in Marketing from the University of California, Irvine - The Paul Merage School of Business, where she studied from 1992 to 1994. Prior to that, she completed her Bachelor of Business Administration (BBA) with a focus on Finance and Marketing at Loyola University Chicago from 1983 to 1987. Her educational background provides a solid foundation in both marketing principles and financial strategies, contributing to her effectiveness in her current roles.
Background
Carrie Kleban's professional journey began with her academic pursuits in finance and marketing, culminating in her degrees from Loyola University Chicago and UC Irvine. Since joining Brown-Forman in 1997, she has developed a comprehensive understanding of brand development and marketing within the spirits industry. Her extensive experience in these areas has positioned her as a key player in the company's marketing strategies.
Achievements
Throughout her career at Brown-Forman, Carrie Kleban has played a significant role in the development and marketing of various brands, particularly within the tequila segment. Her leadership in new brand development and global marketing has contributed to the company's growth and success in a competitive market. Specific achievements and initiatives during her tenure reflect her commitment to brand innovation and strategic marketing.