Cenk Yarlıgaş
About Cenk Yarlıgaş
Cenk Yarlıgaş is a Trade Marketing Manager with extensive experience in the tobacco and beverage industries, currently working at Brown-Forman in Istanbul, Turkey. He holds a Master's degree in Strategic Design from Politecnico di Milano and has a strong background in trade marketing, budget management, and CRM implementation.
Current Role at Brown-Forman
Cenk Yarlıgaş has been serving as a Trade Marketing Manager at Brown-Forman since 2019. In this role, he is responsible for developing and implementing marketing strategies that align with the company's objectives in the Istanbul, Turkey market. His expertise in trade marketing allows him to effectively manage promotional activities and enhance brand visibility within the competitive landscape.
Previous Experience at Imperial Tobacco
Prior to his current position, Cenk Yarlıgaş held various roles at Imperial Tobacco from 2012 to 2018. He began as a Sales Management Trainee, progressing to Sales and Marketing Executive, and later served as Market Development Manager. His responsibilities included managing trade marketing initiatives across North Cyprus, Israel, and Palestine, where he developed skills in budget management and P/L management.
Education and Expertise
Cenk Yarlıgaş holds a Master's degree in Strategic Design - Design of the Value Offering from Politecnico di Milano, which he completed from 2008 to 2010. He also earned a Bachelor of Business Administration from Anadolu University between 2006 and 2011. Additionally, he has a Bachelor's degree in Metallurgy & Materials Engineering from Kocaeli University, completed from 2003 to 2008. His educational background supports his expertise in managing duty-free channels and implementing CRM and business analytics tools.
Experience at Ferrero
Cenk Yarlıgaş worked at Ferrero as a Strategic Planner for a period of seven months in 2009 to 2010. In this role, he contributed to strategic planning efforts in the Cuneo Area, Italy. This experience further enhanced his skills in market analysis and strategic marketing, which are essential in his current trade marketing role.
Cross-Cultural Business Skills
Cenk Yarlıgaş has demonstrated the ability to work with top management in cross-cultural business environments. His experience across various regions, including Turkey, North Cyprus, Israel, and Palestine, showcases his adaptability and communication skills. These competencies are vital for navigating diverse teams and understanding different market dynamics.