Chao Roberts
About Chao Roberts
Chao Roberts is a Brand Manager for the B-F Emerging Brands white spirits portfolio at Brown-Forman in London, England, where he has worked since 2020. He has a diverse background in brand management and recruitment, having previously held positions at Henkel and Stamford Group.
Work at Brown-Forman
Chao Roberts has served as Brand Manager for the B-F Emerging Brands, focusing on the white spirits portfolio at Brown-Forman since 2020. Based in London, England, Roberts has been instrumental in managing key brands within the portfolio, including el Jimador and Herradura. Under his management, el Jimador has become the fourth largest tequila brand in the UK. Additionally, Roberts oversees Fords Gin, which has been recognized as a top trending and best-selling gin in the World's Top 50 Bars since 2014.
Previous Experience
Prior to his role at Brown-Forman, Chao Roberts held various positions in brand management and recruitment. He worked at Henkel from 2014 to 2020, where he progressed from Junior Brand Manager for UniBond to Brand Manager for Bloo and Sellotape. His earlier experience includes a role as a Recruitment Consultant for Stamford Group and DART Talent & Executive Search in the financial services sector. Roberts also worked in demand planning at Fuerst Day Lawson from 2012 to 2014.
Education and Expertise
Chao Roberts studied at University College London, where he earned a Bachelor of Arts degree in German from 2003 to 2007. His educational background provides a foundation for his expertise in brand management and marketing strategies, particularly within the consumer goods and spirits industries. This academic experience complements his professional roles, enhancing his ability to manage and promote brands effectively.
Brand Management Achievements
In his capacity as Brand Manager at Brown-Forman, Chao Roberts has overseen significant brands such as Herradura, known for creating the world's first Reposado tequila in 1974. His management of el Jimador has contributed to its status as a leading tequila brand in the UK market. Additionally, his role in promoting Fords Gin has played a part in its recognition as a best-selling gin in prestigious bars globally.