Charlie Hyde
About Charlie Hyde
Charlie Hyde is a Commercial Deployment Manager for Europe at Brown-Forman, with a background in sales and marketing within the consumer goods industry. He has held various positions at notable companies, including roles at Asia Pacific Breweries and RECKITT BENCKISER GROUP PLC, and has experience across multiple international markets.
Current Role as Commercial Deployment Manager
Charlie Hyde currently serves as the Commercial Deployment Manager for Europe at Brown-Forman. He has held this position since 2022, contributing to the company's strategic initiatives across the European market. In this role, he focuses on optimizing commercial strategies and enhancing deployment processes to drive business growth.
Previous Experience at Brown-Forman
Prior to his current role, Hyde worked at Brown-Forman as the Head of Commercial Operations for the UK from 2020 to 2022. During his tenure, he managed various commercial activities and operations, ensuring alignment with the company's objectives in the UK market.
Experience at Asia Pacific Breweries
Hyde served as the Category Development Manager at Asia Pacific Breweries (Singapore) Pte Ltd, part of the HEINEKEN Company, from 2017 to 2019. In this role, he focused on category management and development strategies within the competitive beverage market in Singapore.
Educational Background in Food Marketing Management
Charlie Hyde studied at Sheffield Hallam University, where he earned a Bachelor of Science (BSc) degree in Food Marketing Management from 2007 to 2011. His education provided a solid foundation for his career in the consumer goods industry, equipping him with essential marketing and management skills.
Diverse Career in Consumer Goods Industry
Hyde has extensive experience in both sales and marketing functions within the consumer goods industry. His career spans multiple roles across various companies, including Tesco PLC, RECKITT BENCKISER GROUP PLC, and Coca-Cola Enterprises. This diverse background showcases his adaptability and expertise in different market environments, including Europe and Asia.