Charlotte Einhorn
About Charlotte Einhorn
Charlotte Einhorn is an experienced marketing assistant specializing in Super Premium American Whiskeys at Brown-Forman since 2022. She has a background in brand performance analysis and event organization, with previous roles in various marketing and commercial positions across France and the UK.
Work at Brown-Forman
Charlotte Einhorn has been employed at Brown-Forman as Assistante Marketing Super Premium American Whiskeys since 2022. In this role, she supports the organization of various events, including public relations activities, off-media initiatives, infiltrations, and festivals for the company's brands. She also assists Brand Managers in creating sales support tools for the Cavistes network and manages the daily marketing budget. Additionally, she participates in drafting internal communications regarding brand updates and external responses to customer service inquiries.
Previous Work Experience
Before joining Brown-Forman, Charlotte Einhorn held several positions in different organizations. In 2020, she worked as an Assistant Account Manager at Sopexa for two months in London. She also served as Assistante commerciale at Groupe Pomona and as Employé polyvalent at E.Leclerc, both for two months in France. In 2021, she worked as Assistante marketing at Trois Cent Onze Recrutement & Conseil for two months. Earlier, in 2019, she was involved in seminar phoning at Altissima Group for one month.
Education and Expertise
Charlotte Einhorn studied at Audencia, where she focused on Management de projet and earned a Bachelor in Management from 2019 to 2022. Prior to that, she completed her Baccalauréat in Scientifique at Lycée Grandmont - Tours from 2017 to 2019. Her educational background provides her with a solid foundation in project management and marketing principles, which she applies in her current role.
Skills and Responsibilities
In her current role at Brown-Forman, Charlotte Einhorn utilizes her skills in brand performance analysis, employing tools such as Nielsen and Kantar panels. She translates global communications for brand websites and internal communications, ensuring consistency across platforms. Additionally, she manages the commercial relationship with a preferred logistics provider, overseeing restocking, delivery, and invoicing processes.