Cheryl Wibberley
About Cheryl Wibberley
Cheryl Wibberley serves as the Senior Director of Global IMC Performance at Brown-Forman, where she has worked since 2021. With extensive experience in media operations and e-commerce, she has held various leadership roles in notable companies such as Diageo and MindShare.
Work at Brown-Forman
Cheryl Wibberley has been serving as the Senior Director of Global IMC Performance at Brown-Forman since 2021. In this role, she focuses on integrating marketing communications across global platforms to enhance brand performance. Her responsibilities include overseeing the development and execution of marketing strategies that align with the company's objectives. Wibberley's expertise in media operations and e-commerce supports her efforts in driving effective marketing initiatives.
Previous Experience at Diageo
Before joining Brown-Forman, Cheryl Wibberley worked at Diageo for six years, from 2015 to 2021. During her tenure, she held the position of Head of Media Optimization, where she was responsible for optimizing media strategies to improve brand visibility and engagement. Prior to that, she served as the Global Marketing Innovation Manager from 2010 to 2015, focusing on innovative marketing solutions in London, United Kingdom.
Career at MindShare and Bloomberg Businessweek
Cheryl Wibberley began her career at Foote Cone & Belding as a Media Planner from 2002 to 2004. She then transitioned to MindShare, where she worked as a Business Director from 2004 to 2008. Following her time at MindShare, she joined Bloomberg Businessweek as Manager of International Sales Development from 2008 to 2010. These roles contributed to her extensive experience in media planning and sales development.
Education and Expertise
Cheryl Wibberley studied at Drake University, where she earned a BA in Journalism & Mass Communication with a focus on Advertising and Business. Her educational background laid the foundation for her expertise in media operations, digital analytics, and e-commerce. Wibberley specializes in attribution modeling and programmatic advertising, and she possesses a strong understanding of social media strategies and digital governance.
Achievements in Digital Campaigns
Throughout her career, Cheryl Wibberley has delivered digital campaigns for notable brands such as Unilever, Kimberly-Clark, Ford, Volvo, Motorola, and Hilton Hotels. Her work is characterized by project leadership and advertising development, showcasing her ability to manage complex marketing initiatives. Wibberley is recognized for her skills in web presence optimization and capability building, which enhance the effectiveness of digital marketing efforts.