Chloe Harrison
About Chloe Harrison
Chloe Harrison is an Assistant Brand Manager for Jack Daniel's Tennessee Whiskey at Brown-Forman in London, England, where she has worked since 2020. She has a diverse background in brand management and buying, with previous roles at Tesco and experience in sustainability projects.
Work at Brown-Forman
Chloe Harrison has been employed at Brown-Forman since 2020, serving as the Assistant Brand Manager for Jack Daniel's Tennessee Whiskey. In this role, she is responsible for managing brand strategies and marketing initiatives for one of the company's flagship products. Based in London, England, she has accumulated four years of experience in this position, contributing to the brand's growth and market presence.
Previous Experience at Tesco
Prior to her current role, Chloe Harrison worked at Tesco in various capacities. She served as Assistant Brand Manager (Own-Brand) from 2018 to 2020, where she focused on brand development and management. Her experience at Tesco also includes positions as a Graduate Buyer in Bakery for three months in 2016, Craft Beer Buyer from 2016 to 2018, and Commercial Graduate Buyer from 2015 to 2016. These roles provided her with extensive knowledge in buying and brand management.
Education and Expertise
Chloe Harrison studied at Wolverhampton Grammar School from 2009 to 2011, where she achieved qualifications in Geography, Information Communication Technology (ICT), and Business Studies. She furthered her education at the University of Southampton, earning a BSc in Geography from 2011 to 2014. Her academic background supports her strong commercial awareness and expertise in brand management and buying.
Background in Sustainability and Teaching
Chloe has diverse experience beyond brand management. She worked at Bournemouth Borough Council as a Sustainability Projects Officer for seven months in 2014 to 2015, focusing on sustainability initiatives. Additionally, she spent two months in 2015 as an English Teacher at Upgrades Education in Stockholm, Sweden, where she taught English language skills.
Skills and Professional Attributes
Chloe Harrison possesses a natural curiosity and passion for learning, which drives her to seek insights in her work. She has experience managing the marketing mix (6Ps) with both strategic and tactical approaches. Chloe is committed to building healthy and productive working relationships, which enhances her effectiveness in brand management and collaboration.