Chris Poynter
About Chris Poynter
Chris Poynter serves as the Public Relations and Partnership Manager for Woodford Reserve, where he manages public relations for the brand's sponsorship of The Kentucky Derby. He has extensive experience in communications, having held various roles in local government and media over the past two decades.
Current Role at Brown-Forman
Chris Poynter serves as the Public Relations and Partnership Manager for Woodford Reserve, a position he has held since 2018. In this role, he is responsible for managing public relations initiatives and overseeing partnerships, including the brand's sponsorship of The Kentucky Derby. His work involves developing strategies to enhance the visibility and reputation of Woodford Reserve within the competitive spirits market.
Previous Experience in Public Relations
Before joining Brown-Forman, Chris Poynter held several key positions in public relations and communications. He worked as the Director of Communications for Louisville Metro Government under Mayor Greg Fischer from 2011 to 2018. Prior to that, he served as Deputy Director of Communications from 2007 to 2010. His experience in local government communications provided him with a strong foundation in public relations.
Early Career in Journalism
Chris Poynter began his career in journalism, working as a writer for The Jackson Sun from 1994 to 1996 and then for The Courier-Journal from 1998 to 2006. His background in writing has contributed to his expertise in crafting effective communications strategies. He also worked as a copy editor for China Daily for one year, further enhancing his editorial skills.
Education and Expertise
Chris Poynter studied at Western Kentucky University, where he earned a Bachelor of Arts degree in Print Journalism and Folklore. His education laid the groundwork for his career in communications. He possesses expertise in crisis communications and brand management, specializing in both traditional and social media strategy, which he applies in his current role.
Involvement in Political Communications
In 2010, Chris Poynter served as the Director of Communications for the campaign to elect Greg Fischer as Mayor of Louisville. This role lasted for seven months and provided him with valuable experience in political communications, further diversifying his skill set in the field.