Chris Tarquini
About Chris Tarquini
Chris Tarquini serves as the Senior Category Lead at Brown-Forman in London, England, where he has worked since 2020. He has extensive experience in category management and insights, having previously held roles at Danone Waters, Nielsen, and ComRes.
Work at Brown-Forman
Chris Tarquini has been serving as the Senior Category Lead at Brown-Forman since 2020. In this role, he plays a strategic part in driving the company's growth priorities across the total trade. He is responsible for managing key agency relationships and pitches, ensuring effective collaboration and alignment with business objectives. Additionally, he co-leads the GROW (Growing Remarkable & Outstanding Women) Employee Resource Group Committee, which focuses on promoting diversity and inclusion within the organization. His contributions include developing the Brown-Forman UK Category Vision, which outlines the strategic direction for the company's product categories in the UK market.
Education and Expertise
Chris Tarquini studied at Cardiff University / Prifysgol Caerdydd, where he earned a BScEcon in Politics & Modern History, achieving a 2:1 degree classification from 2007 to 2010. He also attended St Bartholomew's School, which provided a foundational education. His academic background supports his expertise in category management and strategic insights, which he has applied throughout his career in various roles within the consumer goods industry.
Professional Background
Chris Tarquini has an extensive professional background in category management and client relations. Prior to his current role at Brown-Forman, he worked as a Senior Category Manager at Danone Waters for 11 months in 2016-2017. He previously held the position of Senior Category and Shopper Insights Manager at Brown-Forman from 2017 to 2020. His earlier experience includes working as a Senior Client Manager at Nielsen from 2014 to 2016 and as a Senior Research Analyst at ComRes from 2013 to 2014. He also worked at The Nielsen Company as a Client Manager from 2011 to 2013, providing him with a solid foundation in market research and client management.
Volunteer Experience
In 2011, Chris Tarquini volunteered with Pisco Sin Fronteras in Pisco, Peru, for one month. This experience allowed him to engage in community service and contribute to humanitarian efforts in the region. His volunteer work reflects a commitment to social responsibility and community engagement, complementing his professional endeavors in the corporate sector.