Christian Cron
About Christian Cron
Christian Cron serves as the Sales Director for Germany at Brown-Forman, bringing extensive experience from his previous roles at Unilever, where he held various positions including Brand Manager and National Account Manager. He holds a Diplom-Kaufmann degree from Technische Universität Chemnitz and has a strong background in leadership and change management.
Current Role at Brown-Forman
Christian Cron has served as the Sales Director for Germany at Brown-Forman since 2016. In this role, he is responsible for leading sales strategies and initiatives within the German market. His focus is on achieving growth targets and fostering a motivated team environment. Cron's leadership style emphasizes collaboration and dedication, aiming to win in the market through effective team dynamics.
Previous Experience at Unilever
Christian Cron has a significant tenure at Unilever, where he held various positions from 2003 to 2015. He began as a Sales Trainee and progressed to roles including Assistant Brand Manager for KNORR, Senior Trade Manager, National Account Manager, and Sales Director for Out-of-Home in Switzerland. His experience encompasses both retail and out-of-home channels, highlighting his expertise in managing customer relationships and driving sales performance.
Education and Qualifications
Christian Cron studied at Technische Universität Chemnitz, where he pursued a degree in Wirtschaftswissenschaften, achieving the qualification of Diplom-Kaufmann. His education provided a foundation in business sciences, which has been instrumental in his career in sales and management.
Leadership and Change Management Expertise
Christian Cron possesses extensive leadership experience, having managed teams of various sizes and levels of expertise. He has a strong background in leading change management processes, adapting strategies to meet market demands, and achieving organizational growth targets. His approach focuses on collaboration and co-creation, ensuring that teams are aligned with business objectives.