Christina Juarez
About Christina Juarez
Christina Juarez serves as the Senior Market Manager for Tequilas at Brown-Forman, where she has worked since 2018. She specializes in market research and strategy implementation, leading to increased brand awareness and revenue growth.
Current Role as Senior Market Manager Tequilas
Christina Juarez currently holds the position of Senior Market Manager Tequilas at Brown-Forman, a role she has occupied since 2018. In this capacity, she conducts market research and analysis to identify key trends, which leads to the implementation of new strategies aimed at increasing bottom-line revenue. She collaborates with regional e-premise and multicultural leads to develop targeted strategies that resonate with local market consumers. Additionally, she leads the consumer marketing agency team, including Greenhouse Brand Ambassadors, to ensure effective execution of marketing initiatives.
Previous Experience at Brown-Forman
Prior to her current role, Christina Juarez worked at Brown-Forman as a Field Market Manager/Senior Market Manager for Emerging Brands from 2018 to 2019, and as a Field Market Manager/Senior Market Manager for the Tequilas Central Division from 2016 to 2018. During her time in these roles, she served as a brand-building champion, providing comprehensive brand education training and delivering essential tools to the market. She developed and executed over five key local marketing programs per fiscal year to enhance brand awareness and drive sales.
Education and Academic Background
Christina Juarez studied at The University of Texas at Austin, where she achieved her Bachelor's degree. Her education has provided her with a strong foundation in market analysis and strategic marketing, which she applies in her current role at Brown-Forman.
Marketing Strategy Development
In her role as Senior Market Manager Tequilas, Christina Juarez has created a comprehensive marketing plan that utilizes local consumer data and market trends. This plan has successfully increased brand awareness and boosted sales for targeted products. Her ability to conduct thorough market research and analysis allows her to identify key trends that inform strategic decisions.