Claire Brockwitz
About Claire Brockwitz
Claire Brockwitz serves as the Area Sales Manager for UK Travel Retail at Brown-Forman, a position she has held since 2014. With extensive experience in sales and marketing, she manages significant budgets and a diverse portfolio across various travel retail accounts.
Work at Brown-Forman
Claire Brockwitz has been employed at Brown-Forman since 2014, currently holding the position of Area Sales Manager UK - Travel Retail. In this role, she manages advertising and promotional budgets totaling £500,000 for all customers. She oversees a portfolio with a profit and loss statement of approximately £7 million across various travel retail accounts, including Dufry Northern Europe and Aer Rianta Ireland. Her responsibilities include aligning annual and long-term planning with regional strategies and executing promotional activities to enhance brand visibility.
Experience at Diageo
Prior to her tenure at Brown-Forman, Claire Brockwitz worked at Diageo in various roles from 2007 to 2013. She served as Trade Marketing Manager and Regional Commercial Manager in the MENA region, where she was responsible for managing customer relationships and trade marketing strategies. Additionally, she held the position of Commercial Projects Manager in London and Customer Manager for the Lower Gulf Domestic and Duty Free markets. Her experience at Diageo provided her with a strong foundation in sales and marketing within the beverage industry.
Education and Expertise
Claire Brockwitz studied at Swakeleys from 1992 to 1996. Her educational background has contributed to her expertise in sales management and marketing within the travel retail sector. Over her career, she has developed skills in managing budgets, optimizing retail brand exposure, and building strong working relationships with agency staff and brand ambassadors.
Professional Responsibilities
In her current role at Brown-Forman, Claire Brockwitz is responsible for brand ambassador training, conducting quarterly reviews, and managing quarterly incentives. She plays a key role in ensuring that promotional activities are executed effectively, providing necessary materials for store staff and brand ambassadors to enhance customer engagement and brand presence.