Claire Westlake

Claire Westlake

VP Marketing Director Europe @ Brown-Forman

About Claire Westlake

Claire Westlake serves as the VP Marketing Director for Europe at Brown-Forman, a position she has held since 2020. She has extensive experience in brand management and marketing, particularly with Jack Daniel's and Southern Comfort, and holds an MBA from London Business School.

Current Role at Brown-Forman

Claire Westlake serves as the VP Marketing Director Europe at Brown-Forman, a position she has held since 2020. Based in Amsterdam, North Holland, she oversees marketing strategies for the European market. Her role involves leading brand initiatives and ensuring alignment with the company's overall marketing objectives.

Previous Experience at Brown-Forman

Westlake has extensive experience at Brown-Forman, having held various positions since 2004. She worked as the Southern Comfort Brand Manager, then progressed to roles such as Marketing Manager for Finlandia and Developing Brands, and Area Marketing Manager for Southern Comfort. She also served as Global Brand Director for Jack Daniel's Tennessee Honey & Tennessee Rye, and Jack Daniel's Innovation, among other roles, contributing to brand development and marketing strategies.

Education and Expertise

Claire Westlake earned her MBA from London Business School, studying from 2006 to 2008. Prior to this, she completed her BA in Modern Languages at the University of Oxford from 1996 to 2000. Her educational background supports her expertise in marketing and brand management within the beverage industry.

Career at Nestle

Before joining Brown-Forman, Westlake worked at Nestle as an Assistant Brand Manager for Smarties and Ice Cream from 2002 to 2003. This early experience in brand management laid the foundation for her subsequent roles in the marketing sector.

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