Colton Payne
About Colton Payne
Colton Payne is the Marketing Director for LUCRA at Brown-Forman, overseeing marketing initiatives across Latin America, Ukraine, CIS, Russia, and Africa. He has extensive experience in brand management and digital strategy, with a strong focus on simplifying complex marketing strategies.
Work at Brown-Forman
Colton Payne currently serves as the Marketing Director for LUCRA at Brown-Forman, a position he has held since 2022. In this role, he leads marketing initiatives across diverse regions, including Latin America, Ukraine, CIS, Russia, and Africa. Prior to this, he worked as Chief of Staff in the Office of the Chief Brands Officer and as Senior Global Brand Manager for Super Premium American Whiskey. His experience at Brown-Forman spans multiple roles, showcasing his strategic vision and focus on enhancing brand communication.
Education and Expertise
Colton Payne holds a Master of Business Administration (MBA) from the University of Louisville College of Business, where he studied Entrepreneurship and Entrepreneurial Studies from 2015 to 2017. He also earned a Bachelor of Science (BS) in Business Administration with Special Attainments in Commerce from Washington and Lee University from 2006 to 2010. Additionally, he completed an Advanced Digital Media program at Hyper Island in 2012, focusing on Digital Strategy. His educational background supports his expertise in marketing and brand management.
Background
Colton Payne has a diverse professional background that includes significant roles in marketing and brand management. He co-founded Beacon Mobile, LLC, where he served as Chief Brand Officer from 2012 to 2016. He also worked at The Martin Agency as a Digital Account and Strategy Coordinator and later as an Account Executive. His career reflects a commitment to simplifying complex marketing strategies and fostering collaborative innovation within teams.
Achievements
Throughout his career, Colton Payne has been recognized for his ability to lead change within the marketing domain. He is known for fostering high-performing teams and cultures in dynamic, entrepreneurial settings. His strategic focus on enhancing brand communication and advocating for collaboration in innovation has contributed to successful marketing initiatives across various regions.