Craig Schmitt
About Craig Schmitt
Craig Schmitt is the Director of Finance Analytic Capabilities at Brown-Forman, where he has worked in various roles since 2001. He holds an MBA from the University of Notre Dame and has extensive experience in business analytics and financial management within the beverage industry.
Current Role at Brown-Forman
Craig Schmitt serves as the Director of Finance Analytic Capabilities at Brown-Forman since 2020. In this role, he focuses on enhancing financial analytics to support decision-making processes within the organization. His responsibilities include leading initiatives that improve the company's financial management and reporting capabilities.
Previous Positions at Brown-Forman
Craig Schmitt has held multiple positions at Brown-Forman over the years. He worked as the Director of Diagnostics & Business Insights from 2013 to 2018, and prior to that, he was the Manager of Business Analytics for the Jack Daniel's Family of Brands from 2009 to 2013. Schmitt also served as the Director of Business Translation from 2018 to 2020 and held various managerial roles in business solutions and sales information.
Educational Background
Craig Schmitt earned a Master of Business Administration (M.B.A.) with an emphasis in Marketing and Finance from the University of Notre Dame, completing his studies from 1990 to 1992. He also holds a Bachelor of Arts (B.A.) in Advertising and Marketing from the University of Kentucky, where he studied from 1986 to 1990.
Professional Experience and Skills
Craig Schmitt has extensive experience in financial management processes, particularly for the US Jack Daniel’s team. He has developed global persuasive analytic capabilities and possesses strong diagnostic and analytical skills. His background includes field experience as a Market Manager, with responsibilities for distributor and account management, as well as expertise in the US three-tier distribution network.
Early Career at Brown-Forman
Craig Schmitt began his career at Brown-Forman in 1992 as a Merchandising Account Manager. He progressed through various roles, including Indiana Spirits Market Manager and Retail Sales Development Manager, before moving into analytics and business strategy. His early experiences laid the foundation for his later leadership roles within the company.