Cristina Dotti
About Cristina Dotti
Cristina Dotti is a Marketing Manager for Italy and the Alps at Brown-Forman, with extensive experience in brand management across various companies in the beverage industry. She has held multiple roles at Pernod Ricard and Bacardi, contributing to brands such as Havana Club and Malibu.
Current Role at Brown-Forman
Cristina Dotti has been serving as the Marketing Manager for Italy and the Alps, which includes Switzerland, Austria, and Malta, at Brown-Forman since 2021. In this role, she oversees marketing strategies and initiatives tailored to the specific needs of these regions. Her responsibilities include brand management, market analysis, and the development of promotional campaigns aimed at enhancing brand visibility and market penetration.
Previous Experience in Marketing
Before her current position, Cristina Dotti worked at Brown-Forman as a Marketing Manager from 2016 to 2021. She also held the position of Portfolio Brand Manager for Italy and Malta from 2014 to 2016. Prior to her tenure at Brown-Forman, she gained experience at Pernod Ricard Italia, where she served as Brand Manager for Malibu, Cachaca 51, and Modern Liquors from 2013 to 2014, and as Brand Manager for Havana Club from 2012 to 2013.
Early Career in Brand Management
Cristina Dotti began her career in brand management at Bacardi, where she worked as an Assistant Brand Manager for White Spirits from 2008 to 2009. She then transitioned to Pernod Ricard Italia, where she served as a Junior Brand Manager for Havana Club from 2010 to 2012. This foundational experience in the spirits industry equipped her with essential skills in brand strategy and market positioning.
Educational Background
Cristina Dotti studied at Liceo Classico Massimo D'Azeglio from 1997 to 2002, completing her secondary education. She then pursued higher education at Libera Università di Lingue e Comunicazione IULM, where she specialized in Marketing and Trade Marketing, earning a Master's Degree from 2005 to 2007. This academic background provided her with a solid foundation in marketing principles and communication strategies.
Additional Work Experience
In addition to her roles in brand management, Cristina Dotti has held various positions that contributed to her professional development. In 2006, she worked as a hostess for Jet Set Sports for 11 months and as a Marketing Assistant at illy caffe North America for 4 months. These roles helped her gain valuable insights into customer engagement and marketing operations.