Curshwin Williams
About Curshwin Williams
Curshwin Williams serves as the Trade Marketing Manager for Emerging Africa at Brown-Forman, where he has worked since 2017. With over a decade of experience in the wine and spirits industry, he has held various marketing and sales roles across multiple organizations in South Africa.
Current Role at Brown-Forman
Curshwin Williams serves as the Trade Marketing Manager for Emerging Africa at Brown-Forman, a position he has held since 2017. Based in the Cape Town Area, South Africa, he has been instrumental in developing brand strategies for key African markets, including Kenya, Tanzania, Ghana, Nigeria, Cameroon, and Ivory Coast. His role involves supporting regional managers by providing tailored marketing activities and toolkits that address the specific consumer and trade needs of various regions.
Previous Experience at Capitec Bank
Before joining Brown-Forman, Curshwin Williams worked at Capitec Bank as the Channel Marketing Manager for a period of six months in 2016. His tenure in the Cape Town Area allowed him to gain valuable insights into channel marketing within the financial services sector.
Career at Distell
Curshwin Williams has a significant history with Distell, where he held multiple roles. He served as a Sales Representative from 2012 to 2014, a Brand Manager for Klipdrift from 2015 to 2016, and as J. Trade Marketing Manager from 2014 to 2015. His diverse roles contributed to his expertise in the wine and spirits industry, focusing on marketing and sales.
Educational Background
Curshwin Williams has a strong educational foundation in marketing and business. He achieved a BCOMM (Honors) from the University of the Western Cape in 2014. Additionally, he completed a National Certificate in Banking Service & Advice at Milpark Business School in 2010, and a Certificate in Digital Marketing from Red & Yellow School in 2016. He also participated in a Management Development Program at Louis Group Business Academy in 2011.
Industry Experience and Skills
With over a decade of experience in the wine and spirits industry, Curshwin Williams has developed expertise in marketing, strategy, sales, and project management. He possesses strong people management skills, particularly within matrix organizations, which enhances his ability to lead and collaborate across various teams and regions.