Dan Simmons
About Dan Simmons
Dan Simmons is the Channel Controller for UK On Trade Retail at Brown-Forman, where he leads a team of 11 professionals. He has extensive experience in the beverage industry, having held various management roles at notable companies such as Bacardi and Red Bull.
Current Role at Brown-Forman
Dan Simmons serves as the Channel Controller for UK On Trade Retail at Brown-Forman, a position he has held since 2020. In this role, he manages a team of 11 professionals, which includes 6 National Account Managers and 5 Account Executives. He leads the company's first own distribution initiative in the UK On Trade Retail sector, focusing on enhancing market presence and operational efficiency.
Previous Experience in the Beverage Industry
Dan Simmons has extensive experience in the beverage industry, having worked with notable brands such as Bacardi and Red Bull. His roles included Field Sales Manager and Senior National Account Manager at Bacardi, where he focused on On Trade Retail and Wholesale. He also served as Regional Sales Manager for Red Bull in the UK South West, contributing to sales strategies and market development.
Management Roles at Eclectic Bar Group
Simmons held multiple management positions at Eclectic Bar Group from 2009 to 2012. He started as General Manager and later became Group General Manager, overseeing operations across various locations. He also worked as Operations Manager and Openings Manager, where he was responsible for launching new venues and enhancing operational processes.
Early Career and Education
Dan Simmons began his career in customer service roles, including a position as Customer Sales Advisor at Santander UK. He also worked in retail management at Tesco and Marks and Spencer. His educational background includes studying at Worthing College, where he achieved a GNVQ, and attending Worthing High School.