David Lira
About David Lira
David Lira is a Sr Key Account Manager at Brown-Forman, with a background in sales and account management across various companies in Mexico. He holds a Licentiate degree in Business Administration from Universidad Nacional Autónoma de México and emphasizes analytical skills and interpersonal relationships in his professional approach.
Work at Brown-Forman
David Lira serves as a Senior Key Account Manager at Brown-Forman, a position he has held since 2021. He operates in Ciudad de México, México, where he is responsible for developing strategies that promote brand and client growth. His role emphasizes both Sell In and Sell Out processes, which are critical for maximizing sales and enhancing client relationships.
Previous Experience in Sales Management
Before joining Brown-Forman, David Lira held several key positions in sales management. He worked as an Area Sales Manager at Jugos Del Valle-Santa Clara from 2017 to 2018, overseeing operations in Ciudad de México and surrounding areas. He also served as a Key Account Manager for Walmart at Grupo Grisi from 2019 to 2021, where he developed strategies to enhance sales performance.
Corporate Strategy and Analysis Background
David Lira's career includes experience in corporate strategy and analysis. He worked at Bolsa Mexicana de Valores in two capacities: first in Corporate Strategy from 2014 to 2015, and previously in Accounting from 2013 to 2014. Additionally, he was a Key Account Analyst at Nestlé from 2015 to 2017, where he focused on analyzing key accounts to drive business decisions.
Education and Expertise
David Lira earned a Licentiate degree in Business Administration from Universidad Nacional Autónoma de México, completing his studies from 2009 to 2013. His educational background has equipped him with the skills necessary for effective management and strategic planning in sales and account management.
Professional Attributes
David Lira describes himself as analytical and proactive, with a strong inclination towards challenges and continuous learning. He emphasizes the importance of interpersonal relationships in providing excellent service to both internal and external clients, which is vital for maintaining successful business partnerships.