David Rodiek
About David Rodiek
David Rodiek serves as the VP and Managing Director for Developing Europe at Brown-Forman, bringing extensive experience in brand management and market strategy across various regions. He has a strong background in managing P&L responsibilities and leading cross-functional teams in the consumer goods sector.
Current Role at Brown-Forman
David Rodiek currently serves as the Vice President and Managing Director for Developing Europe at Brown-Forman. He has held this position since 2021, operating from Hamburg, Germany. In this role, he leads a regional cross-functional senior management team and manages multiple distributor partnerships across the Developing Europe region.
Previous Experience at Brown-Forman
Rodiek has a long tenure at Brown-Forman, where he has held several key positions. He served as VP, Area Director for Developing Europe from 2018 to 2021, and prior to that, he was the VP, General Manager for Southern & Eastern Europe for nine months in 2017-2018. His earlier roles included General Manager for Southern Africa from 2013 to 2017, and Marketing Manager for Southern Comfort covering Central and Eastern Europe, Russia, CIS, and the Middle East from 2005 to 2007.
Educational Background
David Rodiek has a solid educational foundation in business and management. He studied at the University of Kassel in Germany, focusing on trade, industry, and economics. He also holds a BA in Business Administration from the University of Lincolnshire & Humberside, where he studied Strategic Management and International Marketing. Additionally, he earned a Master's degree from INSEEC Bordeaux Business School in France, specializing in Strategic Management and Marketing.
Expertise in Brand Management
Rodiek has extensive experience in brand management within the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) sectors. His track record includes significant roles at Bacardi as Sr. Brand Manager for Jack Daniel's and at Brown-Forman as Brand Director for Finlandia Vodka. He is recognized for his strategic focus on brand-building, particularly in premium alcoholic beverages and luxury goods.
International Experience
David Rodiek possesses a global mindset, with professional experience spanning multiple regions, including Europe, Africa, the Middle East, the United States, Russia, Ukraine, and the CIS. His work has involved managing full P&L responsibilities across various European markets, including Italy, Malta, and the Netherlands, with a strategic emphasis on both developed and emerging markets.