Dawn Case
About Dawn Case
Dawn Case serves as the On and Off Premise Commercial Sales Manager for Texas at Brown-Forman, where she has worked since 2007. With a background in sales management at Bacardi and a strong educational foundation in biological sciences, she develops tailored sales programs and manages key account relationships to drive performance in the Texas market.
Work at Brown-Forman
Dawn Case has been employed at Brown-Forman since 2007, serving as the On and Off Premise Commercial Sales Manager for Texas. In this role, she develops and implements sales programs and key performance initiatives specifically designed for the Texas market. She oversees the execution of these sales initiatives through a network of distributors, brokers, and agencies, ensuring alignment with the company's overall sales strategies.
Previous Experience at Bacardi
Prior to her current role, Dawn Case worked at Bacardi from 2002 to 2007 as the On Premise State Manager in Michigan. During her five years at Bacardi, she managed various aspects of on-premise sales, contributing to the company's growth and market presence in the region.
Education and Expertise
Dawn Case holds a Bachelor's Degree in Biological Sciences, having studied Neurobiology and Chemistry at Wayne State University. She furthered her education at the University of Denver, where she gained additional knowledge that supports her career in sales management within the beverage industry.
Sales Management and Strategy
In her current position, Dawn Case manages relationships with key on-premise accounts to enhance sales performance. She collaborates with internal teams, including brand, finance, and field marketing, to ensure that sales strategies are effectively aligned with the company's objectives. Her expertise in developing tailored sales programs is a significant aspect of her role.