Dénes Szántó
About Dénes Szántó
Dénes Szántó is the Portfolio Brand Manager for Hungary and Slovakia at Brown-Forman, a position he has held since 2017. He has extensive experience in marketing and brand management, having worked with notable companies such as Sabmiller and British American Tobacco.
Current Role at Brown-Forman
Dénes Szántó serves as the Portfolio Brand Manager for Hungary and Slovakia at Brown-Forman. He has held this position since 2017, contributing to the company's brand strategy and marketing efforts in the region. His role involves overseeing brand performance, developing marketing initiatives, and ensuring alignment with the company's overall objectives. Szántó's experience in the industry supports his ability to manage complex brand portfolios effectively.
Previous Experience at Sabmiller
Before joining Brown-Forman, Dénes Szántó worked as a Senior Brand Manager at Sabmiller from 2015 to 2017. Based in Woking, Surrey, United Kingdom, he was responsible for managing brand strategies and marketing campaigns. His tenure at Sabmiller provided him with valuable insights into brand management within the beverage industry.
Background in Marketing and Communications
Dénes Szántó has a solid educational background in marketing and communication. He studied Economics and Communication at Budapest Business School, earning a Bachelor of Science degree from 2001 to 2005. Additionally, he pursued further studies in Marketing at the University of Applied Sciences, Budapest, from 2013 to 2014. His academic foundation supports his expertise in marketing strategies and brand development.
Expertise in Marketing Strategies
Dénes Szántó possesses a comprehensive understanding of marketing and sales objectives, which enables him to influence effectively in these areas. He has expertise in both Above The Line (ATL) and Below The Line (BTL) communication strategies. His specialization includes integrated marketing and digital campaigns, focusing on brand marketing and P&L ownership. Szántó's experience in strategic planning and B2B communication, particularly in the FMCG sector, enhances his capabilities in driving brand success.
Career Progression and Roles
Dénes Szántó has held various roles throughout his career, starting as a Marketing Communication Manager at Erste Bank from 2005 to 2007. He then progressed to positions at British American Tobacco, serving as a Trade Development Executive and later as a Trade Marketing Development Manager from 2011 to 2014. Following this, he worked at GE Lighting as the Distribution and Marketing Operations Leader for Europe from 2014 to 2015. This diverse experience has equipped him with a broad skill set in marketing and brand management.