Dimitra Tassopoulos
About Dimitra Tassopoulos
Dimitra Tassopoulos is a Senior Brand Manager at Brown-Forman, overseeing the Jack Daniel's Family of Brands in Sydney, Australia. With extensive experience in brand management across various industries, she has held multiple roles in companies such as Shiseido and 20th Century Fox Film.
Work at Brown-Forman
Dimitra Tassopoulos currently serves as the Senior Brand Manager for the Jack Daniel's Family of Brands - Full Strength at Brown-Forman, a position she has held since 2019 in Sydney, Australia. In this role, she manages the glass Profit and Loss (P&L) for Jack Daniel's, including pricing and discounting strategies. She oversees the full Advertising and Promotion (A&P) budget for the Jack Daniel's Trademark and leads the development and implementation of annual and three-year brand plans. Her responsibilities include collaborating with global and local stakeholders to devise communication strategies and implement integrated messages through key brand programs and sponsorship events.
Previous Experience in Brand Management
Before her current role, Dimitra held various positions at Brown-Forman. She worked as a Brand Manager for Woodford Reserve & Old Forester from 2016 to 2019 and as a Brand Manager for Finlandia Vodka & Chambord French Liqueur from 2012 to 2016. Additionally, she served as an Innovations Specialist for Australia and New Zealand in 2016. Her experience at Brown-Forman spans multiple brands, showcasing her expertise in brand management within the beverage industry.
Career Background in Marketing and Management
Dimitra's career includes significant roles outside of Brown-Forman. She worked at Shiseido as an Assistant Brand Manager from 2004 to 2005. Her experience also includes a role as a Product Manager for New Releases at 20th Century Fox Film from 2007 to 2010, and as a Marketing Executive at Video Ezy from 2005 to 2007. Earlier in her career, she held positions at LG Electronics and Harvey Norman, where she was involved in various marketing and administrative roles. This diverse background has contributed to her comprehensive understanding of brand management and marketing strategies.
Education and Expertise
While specific educational details are not provided, Dimitra's extensive experience in brand management and marketing indicates a strong foundation in these fields. Her roles have required expertise in developing brand strategies, managing budgets, and executing marketing campaigns. Her ability to collaborate with stakeholders and lead brand initiatives demonstrates her proficiency in the industry.