Dr. Martin Bergmann
About Dr. Martin Bergmann
Dr. Martin Bergmann serves as the Head of Brand and Business Insights for Germany and Czechia at Brown-Forman, a position he has held since 2022. He has extensive experience in market research and consumer understanding, having worked with notable companies such as Beiersdorf, Bacardi, and Mars over a career spanning more than two decades.
Current Role at Brown-Forman
Dr. Martin Bergmann serves as the Head of Brand and Business Insights for Germany and Czechia at Brown-Forman. He has held this position since 2022 and is based in Hamburg, Deutschland. In this role, he focuses on brand strategy and market insights, contributing to the company's understanding of consumer behavior and market trends in these regions.
Previous Experience at Beiersdorf
Dr. Bergmann worked at Beiersdorf for a total of ten years in various roles. He served as a Senior Category Advisor from 2007 to 2017 and later as Head of NIVEA Brand Health Tracking from 2017 to 2020. Additionally, he held the position of Senior Regional Market Research Manager Europe from 2020 to 2021. His work involved developing strategies for brand health and consumer understanding.
Professional Background in Market Research
Dr. Bergmann has extensive experience in market research, beginning his career at GIM Gesellschaft für Innovative Marktforschung mbH as a (Senior) Qualitative Research Specialist from 2000 to 2003. He later worked at DVJ Insights as a Senior Business Partner for four months in 2021. His roles have consistently focused on consumer insights and qualitative research methodologies.
Experience with Mars and Bacardi
Dr. Bergmann held the position of European Consumer Understanding Manager at both Mars and Bacardi. He worked at Bacardi from 2003 to 2004 and then at Mars from 2004 to 2007. In these roles, he was responsible for understanding consumer behavior and preferences, contributing to the development of marketing strategies.