Dylan Mc Farland
About Dylan Mc Farland
Dylan McFarland is a Sales Promotion Specialist at Brown-Forman, focusing on the Jack Daniel's Family of Brands. He has a background in marketing and finance, with experience in various roles within the company and other organizations.
Work at Brown-Forman
Dylan Mc Farland has been employed at Brown-Forman since 2020, serving as a Sales Promotion Specialist for the Jack Daniel's Family of Brands. In this role, he plays a key part in the planning and development of both national and local promotional programs. His responsibilities include managing Point of Sale inventory for the USA and Canada Sales and Marketing Organization group. He also evaluates program results, focusing on takeaway and costs related to sales and consumer promotional functions.
Previous Experience
Prior to his current role, Dylan Mc Farland held several positions that contributed to his expertise in sales and marketing. He worked as a Marketing Specialist for Military & Transportation at Brown-Forman from 2019 to 2020. Before that, he was a Global Travel Retail Intern at Brown-Forman for seven months in 2018. His experience also includes a year as a Finance Accounting Intern at Humana from 2017 to 2018 and a brief stint as a Server at California Pizza Kitchen in 2016.
Education and Expertise
Dylan Mc Farland studied at the University of Louisville, where he earned a degree in Marketing from 2015 to 2019. His academic background provides a foundation for his work in sales promotion and marketing strategies, particularly in the beverage industry. His education complements his practical experience in various roles within Brown-Forman and other organizations.
Skills and Responsibilities
In his role as a Sales Promotion Specialist, Dylan Mc Farland is responsible for supporting promotional program development and planning. He manages Point of Sale inventory and evaluates the effectiveness of promotional programs by analyzing results related to sales and consumer engagement. His skills in program evaluation and inventory management are essential for the success of the marketing initiatives he oversees.