Edgardo "Ed" Carias
About Edgardo "Ed" Carias
Edgardo 'Ed' Carias serves as the Brand Director for Jack Daniel's Tennessee Whiskey in the USA and Canada, bringing over two decades of experience in the alcohol beverage industry. His background includes various roles at Brown-Forman, where he specialized in multicultural marketing and brand management.
Current Role at Brown-Forman
Edgardo Carias serves as the Brand Director for Jack Daniel's Tennessee Whiskey in the USA and Canada. He has held this position since 2018, contributing to the brand's strategic direction and market presence. His role involves overseeing brand management and marketing initiatives tailored to the North American market.
Previous Experience at Brown-Forman
Carias has extensive experience at Brown-Forman, having worked in various roles over a span of nearly two decades. He was the Sr. Brand Manager for el Jimador Tequila from 2015 to 2018, the Hispanic Marketing Manager for Texas and Arizona from 2001 to 2006, and the Jack Daniel's Division Marketing Manager for Hispanic markets from 2008 to 2011. His tenure included a focus on brand integration and field marketing for tequilas.
Education and Expertise
Carias studied Communication Studies at California State University, Northridge, from 1992 to 1998. He specializes in multicultural marketing and possesses over two decades of experience in the Alcohol Beverage Industry. His expertise includes strategic development, resource allocation, and financial management, encompassing pricing, discounting, and P&L management.
Skills and Contributions
Carias has developed skills in financial management, budget development, and tracking throughout his career. He is experienced in coaching and team building, which contributes to effective executive management. His background in managing national brands enhances his ability to drive brand performance and market growth.
Career Prior to Brown-Forman
Before joining Brown-Forman, Carias worked as the West Coast Regional Manager at TEAM Enterprises from 1999 to 2001. This role provided him with foundational experience in brand management and marketing within the beverage sector, further preparing him for his subsequent positions at Brown-Forman.