Eduardo Toledo
About Eduardo Toledo
Eduardo Toledo is a Sr. Brand Manager at Brown-Forman, where he has worked since 2020, focusing on the tequila brands Herradura and el Jimador in Mexico. He has extensive experience in brand management, having previously held positions at The Hershey Company and currently managing the Antiguo de Herradura brand.
Work at Brown-Forman
Eduardo Toledo has been employed at Brown-Forman since 2016, initially serving as a Jr. Brand Manager for Ready-to-Drink (RTD) products. He transitioned to the role of Sr. Brand Manager in 2020, focusing on brand management in Mexico. In his capacity as Jack Daniels Brand Manager since 2018, he has contributed to the brand's presence in Guadalajara and surrounding areas. Toledo has played a significant role in shaping the brand positioning of Herradura and el Jimador, developing targeted marketing strategies that cater to the Mexican market.
Previous Experience at The Hershey Company
Before joining Brown-Forman, Eduardo Toledo worked at The Hershey Company in various capacities. He served as a Brand Assistant from 2011 to 2013 and later as a Brand Executive for Hershey's Drinks from 2015 to 2016. Additionally, he held the position of Brand Executive from 2013 to 2016, where he was involved in brand management activities. His experience at The Hershey Company provided him with foundational skills in brand strategy and marketing.
Education and Expertise
Eduardo Toledo studied at Tecnológico de Monterrey, where he earned a Licenciado en Mercadotecnia, focusing on marketing from 2006 to 2010. He also attended Universidad Central, where he studied Publicidad, achieving a Licenciatura in 2010. His educational background equips him with the knowledge and skills necessary for effective brand management and marketing strategy development.
Brand Management Responsibilities
In his current role at Brown-Forman, Eduardo Toledo is responsible for managing the brand Antiguo de Herradura, a local tequila brand. He has developed and implemented marketing strategies for Herradura and el Jimador, specifically targeting the Mexican market. His work involves analyzing market trends and consumer preferences to enhance brand positioning and drive sales.