Elaine Pires
About Elaine Pires
Elaine Pires serves as the Senior Manager LAR and Global Lead for Cruise & Airline Channels at Brown-Forman, bringing extensive experience in the travel retail industry. She has held various roles within the company and has a strong educational background in business and marketing.
Current Role at Brown-Forman
Elaine Pires serves as the Senior Manager LAR and Global Lead for Cruise & Airline Channels at Brown-Forman. She has held this position since 2021, operating from Miami, Florida. In this role, she oversees the strategic direction and management of travel retail channels, focusing on cruise lines and airlines. Her responsibilities include developing and executing business strategies to enhance brand presence and drive sales in these sectors.
Previous Experience at Brown-Forman
Prior to her current role, Elaine Pires worked at Brown-Forman in various capacities. From 2017 to 2021, she was the America's Key Account Manager for Global Travel Retail, managing key accounts and driving sales initiatives. Earlier, from 2015 to 2017, she served as the Travel Retail Territory Manager for the US, Caribbean, Mexico, and Dufry Americas, where she focused on expanding the company's footprint in these regions.
Experience at La Pastina
Elaine Pires worked as a Brand Manager in the Wine Division at La Pastina from 2005 to 2010. During her five-year tenure, she was responsible for brand strategy and marketing initiatives within the wine sector, contributing to the growth and visibility of the brand in the marketplace.
Education and Professional Development
Elaine Pires holds a Bachelor's degree in Comunicação Social - Publicidade e Propaganda from Estácio, which she completed from 2000 to 2004. She also earned an MBA in Gestão Estratégica e Econômica de Mercado from FGV - Fundação Getulio Vargas in 2010. Additionally, she pursued a Pós Graduação in Marketing, Digital & Social Media at FGV from 2019 to 2020. In 2022, she completed the Women Leadership Program at Yale School of Management, further enhancing her leadership skills.
Skills and Expertise
Elaine Pires demonstrates strong business acumen and excels in managing accounts across various sectors, including family-owned businesses and global corporations. She has extensive experience in the travel retail industry, managing multi-channel customers across airports, borders, cruise lines, airlines, and diplomatic channels. Her leadership style is characterized by a relationship-driven approach and creative problem-solving skills, along with a proven track record in crisis management within sales and marketing.