Elena Dobrovolskaya
About Elena Dobrovolskaya
Elena Dobrovolskaya is an Insights Manager with extensive experience in consumer insights and market analysis. She has held various positions at notable companies including Unilever, Diageo, and The Nielsen Company, and currently works at Brown-Forman.
Current Role at Brown-Forman
Elena Dobrovolskaya holds the position of Insights Manager at Brown-Forman, where she has been employed since 2022. In this role, she is responsible for analyzing market trends and consumer behavior to inform business strategies. Her work supports the company's objectives in the beverage industry, particularly in the Amsterdam region.
Previous Experience at Unilever
Prior to her current role, Elena worked at Unilever in two capacities. She served as CMI Manager for Refreshment RUB in 2016 for a duration of seven months and as CMI Manager for Beverages NAMET RUB in 2015 for nine months. Her responsibilities included managing consumer insights and market research to enhance product offerings.
Career Background in Consumer Insights
Elena has a diverse background in consumer insights and market analysis. She worked at The Nielsen Company as an Account Executive from 2004 to 2008. Following this, she joined Diageo, where she held two positions: Consumer Planning Executive from 2008 to 2011 and Consumer Planner for Russia & Eastern Europe from 2011 to 2015. This extensive experience has equipped her with a strong foundation in understanding consumer needs and market dynamics.
Educational Background in Economics
Elena studied at Nizhniy Novgorod State Technical University named after R.Y. Alekseev (NSTU), where she pursued a degree in Economics. She completed her studies from 1997 to 2002, earning a Specialist degree. This educational background has provided her with the analytical skills necessary for her roles in market research and consumer insights.