Elena Lyashevskaya
About Elena Lyashevskaya
Elena Lyashevskaya serves as the Senior Brand Manager for Finlandia and BF Brands at Brown-Forman, a position she has held since 2016. She has prior experience in various brand management roles at Philip Morris International from 2009 to 2013.
Work at Brown-Forman
Elena Lyashevskaya has been employed at Brown-Forman since 2016, serving as the Senior Brand Manager for Finlandia and BF Brands. In this role, she oversees brand strategy and marketing initiatives to enhance brand presence and consumer engagement. Her tenure at Brown-Forman spans eight years, during which she has contributed to the growth and positioning of the Finlandia brand within the competitive spirits market.
Previous Experience at Philip Morris International
Prior to her role at Brown-Forman, Elena Lyashevskaya worked at Philip Morris International. She held several positions, starting as the Manager of Digital Communications from 2009 to 2011. She then transitioned to the role of Manager of Touch Points and Consumer Activation from 2011 to 2012. Finally, she served as a Brand Manager from 2012 to 2013. Her experience at Philip Morris International provided her with a strong foundation in brand management and consumer engagement strategies.
Career Progression
Elena Lyashevskaya's career began at Philip Morris International, where she developed her skills in digital communications and consumer activation. This progression led her to a brand management role, where she honed her expertise in brand strategy. Her transition to Brown-Forman marked a significant step in her career, allowing her to apply her knowledge in a new industry focused on spirits and beverages.
Expertise in Brand Management
Elena Lyashevskaya possesses extensive expertise in brand management, with a focus on digital communications and consumer engagement. Her roles have involved developing marketing strategies that resonate with target audiences. This expertise is evident in her current position at Brown-Forman, where she manages the Finlandia brand and contributes to the overall brand portfolio of BF Brands.