Elzbieta Nikel
About Elzbieta Nikel
Elzbieta Nikel serves as the Brand & Business Insight Head for Poland at Brown-Forman, a position she has held since 2020. With over 18 years of experience in strategic insights across various industries, she has previously worked in key roles at companies such as Unilever, Danone, and Mars.
Work at Brown-Forman
Elzbieta Nikel has been serving as the Brand & Business Insight Head for Poland at Brown-Forman since 2020. In this role, she focuses on leveraging data-driven insights to align with organizational strategies, contributing to the company's objectives in the Polish market. Her position involves analyzing market trends and consumer behavior to inform business decisions and enhance brand performance.
Previous Experience in Consumer Insights
Prior to her current role, Elzbieta Nikel accumulated extensive experience in consumer insights across various companies. She worked at Unilever Poland in several capacities, including Junior Consumer & Market Insight Manager, Corporate Consumer & Market Insight Manager, and Senior Consumer & Market Insight Specialist from 2010 to 2012 and 2008 to 2010, respectively. Additionally, she held the position of Head of Strategy & Insights at Danone Waters from 2018 to 2019 and served as Senior Consumer & Market Insight Manager at Mars from 2012 to 2018.
Educational Background
Elzbieta Nikel studied at SGH Warsaw School of Economics, where she earned both her Bachelor's and Master's degrees in Economics. Her undergraduate studies spanned from 2001 to 2004, followed by her Master's studies from 2004 to 2007. She also pursued postgraduate studies in Practical Social Psychology at Uniwersytet SWPS from 2011 to 2012, further enhancing her expertise in understanding consumer behavior.
Expertise in Strategic Insights
Elzbieta Nikel specializes in aligning data-driven insights with organizational strategies to create substantial value. With over 18 years of experience in strategic insight across diverse industries, she is known for optimizing processes through actionable insights. Her strong focus on building competitive advantages through strategic thinking has been a key aspect of her career.
Career Progression and Roles
Elzbieta Nikel's career began as a Statistical Analyst at MEMRB International Poland from 2004 to 2006. She then transitioned to Nestle Waters as a Junior Project Manager & Research Specialist from 2007 to 2008. Her progression through various roles in consumer insights and market analysis has equipped her with a comprehensive understanding of the industry, enabling her to foster collaborative teams and nurture talent for sustainable business growth.