Emma Raymond
About Emma Raymond
Emma Raymond is a Marketing Manager for Emerging Brands at Brown-Forman, where she has worked since 2020. With extensive experience in brand management and marketing across various sectors, she has a proven track record of developing successful campaigns and maximizing brand resources.
Work at Brown-Forman
Emma Raymond has been employed at Brown-Forman as the Marketing Manager for Emerging Brands since 2020. She operates from the company's Sydney office in New South Wales, Australia. In her current role, she focuses on developing marketing strategies that align with business objectives and drive brand growth. Prior to this position, she served as the Senior Brand Manager for the Non-Whiskey Portfolio at Brown-Forman from 2018 to 2020.
Previous Experience in Marketing
Emma Raymond has a diverse background in marketing, having worked in various roles across several companies. She was a Senior Territory Manager at Frucor Beverages from 2010 to 2011 and later became the Brand Manager for Pepsi Max from 2012 to 2014. Additionally, she held the position of Senior Brand Manager for V Energy at Frucor Suntory from 2016 to 2018. Her experience also includes managing brands like Jägermeister and Drambuie at Hancocks - Wine, Spirit & Beer Merchants from 2014 to 2016.
Education and Expertise
Emma Raymond studied at James Cook University, where she earned a Bachelor of Tourism Management from 1999 to 2004. Her educational background has contributed to her strong expertise in commercial and trade marketing, particularly within the fast-moving consumer goods and liquor sectors. Emma is skilled in translating consumer insights into effective communication strategies and maximizing resources for brands of varying budget sizes.
Leadership and Collaboration Skills
Emma Raymond has demonstrated her leadership and collaboration skills by successfully managing both internal teams and external agencies throughout her career. Her ability to thrive in challenging brand environments has allowed her to turn obstacles into opportunities. She is known for her passion for injecting brands with tactical trade and creative campaigns, ensuring alignment with sales objectives.
Achievements in Brand Management
Emma Raymond has a proven track record of working on award-winning campaigns for notable brands such as V Energy, Pepsi, and Jägermeister. Her experience spans multiple roles in brand management, where she has effectively utilized her skills to drive brand success and recognition in competitive markets.