Eric Martin
About Eric Martin
Eric Martin serves as the Sales Director for France GMS & CHR at Brown-Forman, where he has worked since 2010. He has significant experience in the alcoholic beverage industry, focusing on expanding the market presence of premium spirit brands in France.
Work at Brown-Forman
Eric Martin has served as Sales Director France GMS & CHR at Brown-Forman since 2010. In this role, he has focused on expanding the market presence of the company's spirit products within the GMS (Grande et Moyenne Surface) and CHR (Cafés, Hotels, Restaurants) sectors in France. He oversees the sales strategy for several well-known spirit brands, including Jack Daniel's, Woodford Reserve, Herradura, Finlandia, and Chambord. His tenure at Brown-Forman has spanned over 14 years, during which he has contributed to the growth of the company's portfolio in the French market.
Previous Experience in Sales Management
Before joining Brown-Forman, Eric Martin worked at Iglo as Sales Director from 2006 to 2009. His role involved leading sales initiatives and strategies in the French market. Prior to that, he spent 18 years at Unilever, where he held the position of National Field Sales Manager from 1988 to 2006. His career in sales began at Pomona, where he worked as a salesman for 10 months in 1988. This extensive background in sales management has equipped him with valuable skills applicable to the alcoholic beverage industry.
Expertise in the Alcoholic Beverage Industry
Eric Martin possesses extensive experience in the alcoholic beverage industry, particularly in managing and promoting premium spirit brands. His knowledge of market dynamics and consumer preferences has enabled him to effectively drive sales and brand awareness for Brown-Forman's portfolio in France. His strategic oversight has been crucial in positioning the company's products in competitive markets.
Career Timeline
Eric Martin's career spans several decades, beginning in 1988. He started as a salesman at Pomona for 10 months before moving to Unilever, where he worked for 18 years. After his tenure at Unilever, he served as Sales Director at Iglo for three years. In 2010, he joined Brown-Forman as Sales Director France GMS & CHR, where he continues to work. His career trajectory reflects a consistent focus on sales leadership and market development.