Erin O'connell Wright
About Erin O'connell Wright
Erin O'Connell Wright is the Integrated Marketing Communications Manager for Jack Daniels & Super Premium at Brown-Forman, a position she has held since 2023. She has extensive experience in media planning and advertising, having previously worked at 22squared and Starcom in various roles.
Current Role at Brown-Forman
Erin O'Connell Wright serves as the Integrated Marketing Communications Manager for Jack Daniels & Super Premium at Brown-Forman. She has held this position since 2023, contributing to the marketing strategies and communications for one of the company's flagship brands. Her role involves overseeing integrated marketing efforts to enhance brand visibility and engagement.
Previous Experience at 22squared
Prior to her current role, Erin worked at 22squared in Atlanta, Georgia. She was employed as an Assistant Media Planner from 2015 to 2016, where she supported media planning initiatives. Erin then advanced to the position of Media Planner from 2016 to 2018, managing media strategies and campaigns for various clients.
Experience at Starcom
Erin O'Connell Wright has significant experience at Starcom, where she held multiple roles. From 2018 to 2021, she worked as a Media Supervisor, managing media strategies for clients such as Kellogg’s and Wingstop. Following this, she served as Associate Media Director for Beam Suntory from 2021 to 2023, overseeing media planning and execution for the brand.
Education and Expertise
Erin obtained her Bachelor's Degree in Advertising from the University of South Carolina, where she studied from 2011 to 2015. Her educational background has equipped her with a solid foundation in advertising principles and practices, contributing to her expertise in integrated marketing communications.
Professional Development
In 2017, Erin participated in the Institute of Advanced Advertising Studies program offered by the American Association of Advertising Agencies. This program provided her with advanced knowledge and skills in advertising, further enhancing her professional development in the field.