Esther Bernardino
About Esther Bernardino
Esther Bernardino serves as the Off Trade & E Commerce Sales Manager at Brown-Forman, where she has worked since 2019. With a strong background in sales and trade, particularly in the Greater Barcelona area, she specializes in aligning product offerings with market demands and managing e-commerce sales channels.
Work at Brown-Forman
Esther Bernardino serves as the Off-Trade & E-commerce Sales Manager at Brown-Forman, a role she has held since 2019. In this position, she focuses on aligning product offerings with market demands to maximize sales opportunities. Her responsibilities include managing e-commerce sales channels and optimizing product placement and timing to enhance sales performance. Bernardino's work is particularly concentrated in the Greater Barcelona Metropolitan Area, where she applies her knowledge of the competitive landscape to drive business growth.
Previous Experience at Henkel
Before joining Brown-Forman, Esther Bernardino worked at Henkel as the National Key Account Manager for Food in the Fast-Moving Consumer Goods (FMCG) sector. She held this position for nine years, from 2010 to 2019, in Barcelona and surrounding areas. During her tenure, she developed expertise in managing key accounts and implementing strategic sales initiatives that strengthened client relationships and enhanced overall sales performance.
Education and Expertise
Esther Bernardino studied at the Universitat de Barcelona, where she earned a degree in Administración y Dirección de Empresas from 2006 to 2010. This educational background provided her with a solid foundation in business management principles, which she has applied throughout her career in sales and trade. Her expertise includes a deep understanding of e-commerce sales channels and market dynamics, enabling her to effectively align product offerings with consumer needs.
Sales and Trade Sector Knowledge
Esther Bernardino possesses extensive knowledge of the sales and trade sector, particularly within the Greater Barcelona Metropolitan Area. Her understanding of the competitive landscape allows her to identify market trends and sales opportunities. Bernardino's experience in managing e-commerce sales channels further enhances her ability to optimize product placement and timing, contributing to successful sales strategies.
Client Relationship Management
Esther Bernardino has a proven track record of enhancing client relationships through strategic sales initiatives. Her approach focuses on understanding client needs and aligning product offerings accordingly. This emphasis on relationship management has been a key factor in her success in both her current role at Brown-Forman and her previous position at Henkel.