Eulalie Lazaro
About Eulalie Lazaro
Eulalie Lazaro is a Junior Brand Manager at Brown-Forman, specializing in Jack Daniel’s. She has a Master's degree in Wine Management and has held various brand management roles in the spirits industry since 2017.
Work at Brown-Forman
Eulalie Lazaro has been employed at Brown-Forman since 2021. She currently holds the position of Brand Manager for Single Malts, Irish Whiskey, and Gin, based in Ville de Paris, Île-de-France, France. In addition, she has served as a Junior Brand Manager for Jack Daniel’s since 2022. Her roles involve managing brand strategies and marketing initiatives to enhance product visibility and market share within the competitive spirits industry.
Education and Expertise
Eulalie Lazaro earned her Master's degree from Burgundy School of Business - BSB, where she studied from 2016 to 2020. She also completed a Master of Science in Wine Management at the same institution from 2019 to 2020. Prior to her master's studies, she attended CPGE from 2014 to 2016. Her educational background provides her with a solid foundation in business management and the wine and spirits sector.
Background
Eulalie Lazaro has a diverse professional background in brand management and marketing within the beverage industry. She began her career as an Assistant Brand Manager in Marketing at Martell Mumm Perrier-Jouët in 2020. Following this role, she advanced to Junior Brand Manager Prestige on the Portfolio Team until 2021. Her experience also includes positions as Export Manager Assistant and Brand Ambassador at CONFRERIE DES DOMAINES in 2018, where she worked in both Shanghai, China, and Montpellier, France.
Previous Work Experience
Before joining Brown-Forman, Eulalie Lazaro gained valuable experience at Martell Mumm Perrier-Jouët, where she worked in various capacities related to brand management and marketing. She held the position of Junior Brand Manager Prestige and also served as an Assistant Brand Manager in the Creative Content Team. Additionally, her role at MAISON STEPHANE BROCARD as Export Manager & Key Account Manager Assistant in 2017 further contributed to her understanding of the export and key account management aspects of the industry.