Evgeny Yashkovich
About Evgeny Yashkovich
Evgeny Yashkovich is a Senior Brand Manager for the Super Premium Portfolio at Brown-Forman, a position he has held since 2020. He has extensive experience in brand management and marketing, having previously worked at Diageo and PRP - A Weber Shandwick Affiliate Company.
Work at Brown-Forman
Evgeny Yashkovich has been employed at Brown-Forman since 2020, serving as the Senior Brand Manager for the Super Premium Portfolio. In this role, he is responsible for managing and promoting high-end brands within the company's portfolio. His work involves strategic planning, brand development, and market analysis to enhance brand visibility and performance in the competitive spirits market.
Previous Experience at Diageo
Prior to his current role, Evgeny Yashkovich worked at Diageo in various capacities. He served as B2B Channel Manager for the Reserve segment from 2014 to 2017, focusing on business-to-business strategies. He also held the position of Image Accounts Executive in the On-Trade sector from 2012 to 2013 and worked as Innovation Planning Manager in the On-Trade division from 2013 to 2014. His experience at Diageo contributed to his expertise in brand management and marketing strategies.
Experience at PRP - A Weber Shandwick Affiliate Company
Evgeny Yashkovich worked at PRP - A Weber Shandwick Affiliate Company from 2008 to 2012. He began as a Senior Account Manager in Event Marketing from 2008 to 2010, where he managed marketing events and client relationships. He then advanced to the role of Account Director in Event Marketing from 2010 to 2012, overseeing larger projects and leading a team to deliver successful marketing campaigns.
Role at Beluga Group
From 2017 to 2020, Evgeny Yashkovich was the Marketing Team Lead at Beluga Group. In this position, he was responsible for leading marketing initiatives and strategies to promote the company's products. His role involved coordinating marketing efforts and ensuring alignment with the company's overall business objectives.
Education and Expertise
Evgeny Yashkovich studied at Новосибирский Государственный Технический Университет (Novosibirsk State Technical University). His educational background, combined with his extensive experience in brand management and marketing within the spirits industry, has equipped him with the skills necessary to excel in his current role and contribute to the success of the brands he manages.