Fabio Tocuzato
About Fabio Tocuzato
Fabio Tocuzato is an Insight Manager at Brown-Forman in São Paulo, Brazil, where he has worked since 2021. He has extensive experience in consumer insights across various companies, including Mondelēz International and Campari Group, and holds a Bachelor's degree in Industrial Engineering.
Work at Brown-Forman
Fabio Tocuzato has been serving as an Insight Manager at Brown-Forman since 2021. In this role, he leads consumer insight initiatives for notable brands including Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, El Jimador, and Finlandia. His responsibilities involve analyzing consumer behavior and developing strategies that align with market demands within the food and beverage sector.
Previous Experience in Consumer Insights
Prior to his current position, Tocuzato held various roles in consumer insights across several companies. He worked at Mondelēz International in multiple capacities, including Sr. Consumer Insight & Strategy Coordinator for Gums & Candies and Sr. Consumer Insight & Strategy Analyst for Biscuits. He also served as a Consumer Insights Coordinator at Campari Group from 2017 to 2021, where he focused on market research and consumer behavior analysis.
Entrepreneurial Background
Tocuzato has a background in entrepreneurship, having founded WALLS Graffiti & Urban Shop, which operated from 2015 to 2017 in the Sorocaba Area, Brazil. This venture reflects his ability to identify market opportunities and develop business strategies within the urban retail sector.
Education and Expertise
Fabio Tocuzato holds a Bachelor of Engineering (B.Eng.) in Industrial Engineering from IMT - Mauá - Instituto Mauá de Tecnologia, completed between 2002 and 2008. He further enhanced his expertise by obtaining a Post Graduation in Marketing Research from Universidade de São Paulo from 2011 to 2012. His educational background supports his proficiency in developing pricing strategies and conducting market research in the FMCG industry.
Consumer Behavior Analysis Skills
Tocuzato specializes in understanding and analyzing consumer behavior, which is critical for driving product development and market research strategies. His extensive experience in consumer insights has equipped him with the skills necessary to tailor strategies that meet the needs of diverse consumer segments in the food and beverage industry.