Felina Von Appen
About Felina Von Appen
Felina Von Appen is a brand management professional currently working at Brown-Forman in Hamburg, Germany, focusing on emerging brands since 2022. She has a diverse educational background in public relations, advertising, and international business, complemented by various roles in social media management and human resources.
Work at Brown-Forman
Felina Von Appen has been working at Brown-Forman in the role of Brand Management - Emerging Brands since 2022. Her position is based in Hamburg, Germany, where she has contributed to the company's focus on developing and managing emerging brands within its portfolio.
Education and Expertise
Felina Von Appen has a diverse educational background. She studied Public Relations, Advertising, and (Brand) Management at Centro Universitario EUSA, completing her studies in 2021. Prior to that, she achieved her Abitur at Gymnasium Blankenese, where she focused on Physical Education, Science, and Politics Society Economy. She also holds a Bachelor of Applied Science in Internationale Betriebswirtschaftslehre from BSP Business & Law School, which she completed in 2022. Additionally, she participated in an exchange program at Beijing XiLuoYuan School and spent a year at Whangaparaoa College in New Zealand.
Professional Experience
Felina Von Appen has accumulated various professional experiences in the field of social media and brand management. She worked as a Social Media Manager at VESCH DIGITAL GmbH for two months in 2021. Prior to that, she served as a Social Media Coordinator at CruiseVision GmbH for six months in 2019. She also held a part-time position at Roederer‘s Café & Bar from 2018 to 2021. Additionally, she briefly worked in Human Resources at Hotel Louis C. Jacob in 2018.
International Experience
Felina Von Appen has gained international experience through various educational exchange programs. She participated in a school exchange at Beijing XiLuoYuan School in 2015 and spent an exchange year at Whangaparaoa College in New Zealand in 2017. These experiences have contributed to her global perspective and adaptability in diverse environments.