Ffion Fitz Gerald
About Ffion Fitz Gerald
Ffion Fitz Gerald serves as the Global Marketing Manager for Global Travel Retail at Brown-Forman, where she has worked since 2019. With a background in brand management and marketing for various whiskey brands, she has over a decade of experience in the industry.
Work at Brown-Forman
Ffion Fitz Gerald has held multiple positions at Brown-Forman since 2008. She currently serves as the Global Marketing Manager for Global Travel Retail, a role she has occupied since 2019. In this capacity, she manages the marketing strategy for the Single Malts Portfolio, Slane Irish Whiskey, and Finlandia Vodka. Prior to this, she was the Marketing Manager for Jack Daniel's Tennessee Whiskey in the UK from 2017. Fitz Gerald also served as Senior Brand Manager for Super Premium Whiskey from 2015 to 2017 and as Brand Manager for Super Premium Whiskey from 2012 to 2015. Her career at Brown-Forman began as a Graduate Trainee for Jack Daniel's from 2008 to 2010.
Education and Expertise
Ffion Fitz Gerald studied at The University of Manchester, where she earned a BA Hons in Modern Languages, specializing in French and Spanish, from 2004 to 2008. This educational background has contributed to her expertise in global marketing, particularly within the travel retail sector. Her language skills may enhance her ability to engage with diverse markets and audiences.
Background
Ffion Fitz Gerald's professional journey in marketing began at Brown-Forman, where she has accumulated over a decade of experience in various roles. She started as a Graduate Trainee and progressed through several managerial positions, gaining expertise in brand management and marketing strategy. Her tenure at Brown-Forman has been marked by a focus on premium spirits, particularly within the travel retail market.
Achievements
Throughout her career at Brown-Forman, Ffion Fitz Gerald has been involved in significant marketing initiatives within the company's travel retail division since 2019. Her roles have included managing marketing strategies for notable brands such as Jack Daniel's Tennessee Whiskey and Super Premium Whiskey. Fitz Gerald's contributions have supported the growth and visibility of Brown-Forman's portfolio in competitive markets.