Ffion Jones
About Ffion Jones
Ffion Jones is a Senior Brand Manager specializing in Super Premium Whiskey at Brown-Forman, where she has worked since 2015. She oversees the e-commerce strategy for Jack Daniel's and plays a significant role in the marketing of Old Forester Bourbon and Woodford Reserve Bourbon.
Current Role at Brown-Forman
Ffion Jones serves as the Senior Brand Manager for Super Premium Whiskey at Brown-Forman, a position she has held since 2015. In this role, she oversees brand strategy and marketing initiatives for several high-end whiskey brands. Her responsibilities include managing the brand positioning for Woodford Reserve Bourbon and enhancing the market presence of Old Forester Bourbon. She also focuses on the Jack Daniel's e-commerce strategy, emphasizing digital marketing and online sales growth.
Previous Experience at Brown-Forman
Ffion Jones has extensive experience at Brown-Forman, having held multiple roles since 2008. She started as a Graduate Trainee for Jack Daniel's from 2008 to 2010, followed by her role as Assistant Brand Manager for Southern Comfort UK from 2010 to 2012. After that, she served as Brand Manager for Super Premium American Whiskies from 2012 to 2015. Each position contributed to her expertise in brand management and marketing within the spirits industry.
Education and Expertise
Ffion Jones earned a Bachelor of Arts degree in French and Modern Languages, including Spanish, from The University of Manchester. She studied there from 2004 to 2008. Her educational background provides her with a strong foundation in communication and cultural understanding, which supports her work in brand management and marketing in the competitive whiskey market.
Key Responsibilities in Brand Management
In her current role, Ffion Jones plays a key role in the marketing and brand development of Old Forester Bourbon. She is responsible for overseeing brand strategies that enhance market presence and drive sales growth. Additionally, she manages the e-commerce strategy for Jack Daniel's, focusing on digital marketing initiatives that aim to increase online sales and improve customer engagement.