Fiona West
About Fiona West
Fiona West serves as the Marketing Director, International, and has a background in brand management and marketing across several notable companies. She holds a Bachelor of Science degree from the University of Salford and has held significant roles at William Grant & Sons, Cadbury PLC, and Unilever.
Work at Brown-Forman
Fiona West serves as the Marketing Director for International at Brown-Forman. In this role, she oversees marketing strategies and initiatives aimed at enhancing the brand's global presence. Her extensive experience in the spirits industry contributes to her effectiveness in this position.
Education and Expertise
Fiona West earned a Bachelor of Science degree from the University of Salford, where she studied from 1986 to 1990. Her educational background provides a solid foundation for her career in marketing and brand management within the consumer goods sector.
Background in Marketing
Fiona West has a diverse background in marketing, having held significant positions at various prominent companies. She worked at Unilever as a Brand Manager from 1991 to 1995, focusing on Brooke Bond Foods and Van den Bergh Foods. She then transitioned to Cadbury PLC as the European Marketing Manager for Schweppes from 1995 to 1998. Following that, she served as the Global Brand Director for Glenfiddich and Grant's Scotch Whiskies at William Grant & Sons from 2001 to 2007.
Career Progression
Fiona West's career spans over two decades, during which she has developed expertise in brand management and marketing strategy. Her roles have included significant responsibilities in both European and global markets, allowing her to gain valuable insights into consumer behavior and brand positioning.