Florian Garms
About Florian Garms
Florian Garms is a Brand Manager for Jack Daniel's Gentleman Jack and Single Barrel at Brown-Forman, where he has worked since 2021. He has a background in marketing and business administration, with previous roles in trade marketing and CRM across various companies in Germany.
Current Role at Brown-Forman
Florian Garms serves as the Brand Manager for Jack Daniel's Gentleman Jack and Single Barrel at Brown-Forman. He has held this position since 2021, contributing to the management of the local marketing mix for these Super Premium brands. His role involves balancing traditional marketing strategies with innovative approaches to enhance brand visibility and consumer engagement.
Previous Experience at Brown-Forman
Prior to his current role, Florian Garms held several positions at Brown-Forman. He worked as a Trade Marketing Project Manager from 2017 to 2018 and as a Junior Trade Marketing Manager from 2016 to 2017. He also served as a Trade Marketing Manager from 2018 to 2021. His experiences in these roles provided him with a comprehensive understanding of trade marketing strategies within the company.
Educational Background
Florian Garms has a solid educational foundation in business administration and management. He earned a Master of Science (M.Sc.) from Universität Bremen, where he studied from 2013 to 2015. He also completed a Bachelor of Science (B.Sc.) at the same university from 2010 to 2013. Earlier, he studied Business and Economics at Univerza v Mariboru for one year in 2012 to 2013.
Experience in Marketing
Florian Garms has extensive experience in marketing, having worked in various roles across different companies. He was a Working Student in Marketing for GSK in 2015 and an Intern in the same department for six months. Additionally, he worked as a Working Student in CRM at Telefónica Germany in 2014. His diverse background includes experience in both startups and FMCG companies, which has shaped his approach to marketing.
Professional Skills and Focus
Florian Garms describes himself as a marketing generalist with a focus on resilience and adaptability. He emphasizes the importance of communication and stakeholder involvement in project execution. His approach combines proven marketing measures with innovative strategies to create and optimize routes to consumers and customers for iconic brands.