Florian Verrier
About Florian Verrier
Florian Verrier serves as Chef de Secteur at Brown-Forman, where he has worked since 2014, focusing on brand visibility and sales growth in the Nord region. He has a background in marketing and project management, having previously worked at Kronenbourg and La Redoute.
Work at Brown-Forman
Florian Verrier has served as Chef de secteur at Brown-Forman since 2014. In this role, he is responsible for negotiating and optimizing agreements with prestigious establishments and discotheques to enhance brand visibility. He engages in various marketing activities, including open days and trade shows, to promote the company's product range. Additionally, he oversees the growth and development of sales with wholesale clients, including Cash & Carry and DCHD distributors. His work involves managing the distribution and promotion of several spirit brands, including JACK DANIEL'S, WOODFORD, EL JIMADOR, HERRADURA, FINLANDIA, and CHAMBORD, specifically across the NORD region.
Previous Experience
Before joining Brown-Forman, Florian Verrier gained experience at Kronenbourg (Carlsberg Group) as Chargé d'affaires during a six-month internship in 2011 in the Région de Lille, France. He also worked at La Redoute as Responsable de projet junior from 2012 to 2013, where he contributed to project management in the same region. These roles provided him with foundational skills in business development and project management.
Education and Expertise
Florian Verrier studied at IAE Lille, where he focused on MARKETING VENTE and achieved a Master 2 (M2) degree. His educational background has equipped him with the necessary skills and knowledge to excel in marketing and sales roles within the beverage industry.
Sales and Marketing Responsibilities
In his current position, Florian Verrier is tasked with overseeing sales growth and development with wholesale clients. His responsibilities include managing the distribution and promotion of Brown-Forman's spirit brands in the NORD region. He actively participates in marketing initiatives that aim to enhance brand visibility and engage with potential customers.