Frank Mc Givern
About Frank Mc Givern
Frank Mc Givern serves as the Signature Account Manager at Brown-Forman UK, where he oversees the strategic direction of Signature brands across the UK. He has extensive experience in the beverage industry, having held various roles at Brown-Forman and other establishments.
Current Role at Brown-Forman
Frank Mc Givern currently serves as the Signature Account Manager at Brown-Forman UK, a position he has held since 2020. In this role, he is responsible for managing the Signature Account team and setting the strategic direction for Signature brands across the UK. His leadership contributes to the overall growth and positioning of Brown-Forman's premium offerings in the competitive market.
Previous Experience at Brown-Forman
Prior to his current role, Frank Mc Givern held various positions at Brown-Forman. He worked as the UK Chambord Ambassador from 2013 to 2016, where he focused on brand advocacy and engagement. He then transitioned to the role of Area Sales Manager for Prestige London from 2016 to 2018, followed by serving as Advocacy Manager, UK from 2018 to 2020. These roles allowed him to develop a deep understanding of brand management and sales strategies within the spirits industry.
Education and Qualifications
Frank Mc Givern studied at Napier University, where he earned a BA in Business Studies with a focus on marketing from 2005 to 2009. His educational background also includes a Leaving Certificate from Wilsons Hospital School, which he completed from 1997 to 2003. This academic foundation supports his expertise in business management and marketing strategies.
Early Career in Hospitality
Before joining Brown-Forman, Frank Mc Givern gained extensive experience in the hospitality sector. He worked as Head Bartender and Bar Supervisor at Montpeliers Edinburgh Ltd. from 2006 to 2009. He also served as Bar Manager at Soho House Group for a brief period in 2013 and at Bondi Hardware in Sydney, Australia, from 2011 to 2012. These roles provided him with valuable insights into customer service and brand representation in the bar and restaurant industry.