Frédérique Villiard
About Frédérique Villiard
Frédérique Villiard serves as the Marketing Director for France, Iberia, and BeLux at Brown-Forman, where she has worked since 2021. With extensive experience in marketing roles at major companies like Unilever and L'Oréal, she focuses on digital transformation and enhancing consumer experiences across multiple markets.
Work at Brown-Forman
Frédérique Villiard has served as the Marketing Director for France, Iberia, and BeLux at Brown-Forman since 2021. In this role, she is responsible for strategizing a portfolio of premium and prestige spirit brands across four countries. Her focus includes enhancing consumer and shopper centricity by creating memorable experiences at key passion points. Villiard aims to expand Brown-Forman's presence in the super premium and luxury brand segments, while also emphasizing digital transformation and integration, particularly in eCommerce and media.
Education and Expertise
Frédérique Villiard holds a Master's degree in Digital Marketing and Communication Digitale from Université Paris Dauphine, which she completed in 2015. She also studied at ESSEC Business School from 1989 to 1992. Additionally, she obtained an Executive Coach certification from INTERNATIONAL MOZAIK in June 2020. Her educational background equips her with a strong foundation in marketing and communication strategies, particularly in the digital landscape.
Background
Frédérique Villiard has a diverse career in marketing, primarily within the consumer goods sector. She began her career at Unilever, where she held various roles, including Product Manager and Marketing Director for Body Care. Her tenure at Unilever spanned from 1992 to 2015, during which she also served as Shopper & Customer Marketing Director for Carrefour and Relationship Marketing Director. Villiard later worked at L'Oréal France as Business Development Director from 2016 to 2018, further enhancing her expertise in marketing and brand development.
Achievements
Throughout her career, Frédérique Villiard has demonstrated a commitment to driving marketing strategies that enhance brand visibility and consumer engagement. In her current role at Brown-Forman, she focuses on outperforming competition in the premium spirits market. Her previous positions at Unilever and L'Oréal France reflect her ability to lead marketing initiatives and manage diverse product portfolios effectively. Villiard's efforts in digital transformation and shopper-centric marketing have positioned her as a key player in the industry.