Gabrielle Pichon
About Gabrielle Pichon
Gabrielle Pichon serves as the Senior Brand Manager for Jack Daniel's Tennessee Whiskey, bringing extensive experience in brand management and marketing across various companies in the beverage industry. She has a strong educational background in marketing and has developed expertise in digital media strategy within the spirits sector.
Current Role at Brown-Forman
Gabrielle Pichon serves as the Senior Brand Manager for Jack Daniel's Tennessee Whiskey at Brown-Forman. She has held this position since 2020, working from Paris, Île-de-France, France. In her role, she manages a team that includes one Junior Brand Manager and one Graduate. Gabrielle collaborates closely with the finance team to oversee the profit and loss (P&L) and advertising and promotion (A&P) data for Jack Daniel's Tennessee Whiskey.
Previous Experience in Brand Management
Prior to her current role, Gabrielle Pichon accumulated extensive experience in brand management across various companies. She worked at Petit Navire as Brand Manager from 2016 to 2018 and was also a Brand Manager for Parmentier at Petit Navire for one year in 2015. Additionally, she held positions at PepsiCo as Brand Manager for Future Brands from 2018 to 2020 and as Digital & Activation Manager for Tropicana from 2014 to 2015. Her early career included roles at Orangina Schweppes and Barilla Group.
Educational Background
Gabrielle Pichon has a solid educational foundation in marketing and business. She studied at IÉSEG School of Management, where she earned a Master of Science (MSc) in Marketing from 2006 to 2012. She furthered her studies at NEOMA Business School, achieving a Master Spécialisé in Etudes et Décisions Marketing from 2012 to 2013. Additionally, Gabrielle participated in an exchange program at Tecnológico de Monterrey, focusing on Negocios Internationales, and attended the University of California, Berkeley, for Summer Sessions in New Media & Negotiation in 2010.
Expertise in Digital Media Strategy
Gabrielle Pichon has developed expertise in digital media strategy, particularly within the spirits industry. She has implemented a comprehensive marketing strategy for Jack Daniel's Tennessee Whiskey in France, which encompasses various aspects such as media, public relations, packaging, promotional tools, and events. Her strategic approach aims to enhance brand visibility and engagement in a competitive market.