Genevieve Conway
About Genevieve Conway
Genevieve Conway is a Customer Marketing Executive at Brown-Forman, specializing in enhancing market presence for beverage brands. She has a background in Event Management and Music & Media Management, and has held various roles in business development and marketing within the wine and spirits industry.
Work at Brown-Forman
Genevieve Conway has been serving as a Customer Marketing Executive at Brown-Forman since 2022. In this role, she focuses on enhancing customer engagement and brand visibility within the competitive landscape of the spirits industry. Her responsibilities include developing marketing strategies that align with the company's objectives and collaborating with various stakeholders to promote Brown-Forman's portfolio of brands.
Education and Expertise
Genevieve Conway earned her Bachelor's degree in Event Management and Music & Media Management from London Metropolitan University, where she studied from 2006 to 2009. Additionally, she completed a Foundation Level in Professional Marketing at Oxford College of Marketing in 2021. Her educational background equips her with a strong foundation in marketing principles and event management, which she applies in her professional roles.
Background
Genevieve Conway has a diverse professional background in marketing and business development within the wine and spirits industry. Prior to her current position at Brown-Forman, she worked as a Business Development Manager at Campari Group from 2019 to 2022, where she increased the market presence of Campari brands in North West London. She also held roles at Majestic Wine as a Key Account Manager and at Amathus Drinks PLC as a Business Development Executive.
Achievements in Marketing
During her tenure at Campari Group, Genevieve Conway successfully collaborated with notable accounts such as Incipio Group, Chameleon, and Hippo Inns to enhance the market presence of Campari brands. She has also worked with agencies to boost brand visibility for renowned wine and spirit brands, including Vin de Bordeaux and Martini. Her contributions to major publications like Marie Clare highlight her expertise in promoting and reviewing wines and spirits.