George Sinanis
About George Sinanis
George Sinanis serves as the Head of Operations for Western Europe at Brown-Forman, where he oversees supply chain teams and drives continuous improvement initiatives. With over 30 years of experience in the Consumer Goods industry, he specializes in optimizing end-to-end supply chains and has a strong background in logistics and operations management.
Current Role at Brown-Forman
George Sinanis serves as the Head of Operations for Western Europe at Brown-Forman, a position he has held since 2018. Based in Maastricht, Limburg, Netherlands, he oversees various aspects of operations, including logistics, demand planning, and customer service. His role involves coordinating supply chain teams to enhance efficiency and effectiveness across the organization.
Professional Experience in Supply Chain Management
With over 30 years of experience in the Consumer Goods industry, George Sinanis specializes in optimizing end-to-end supply chains. His previous roles include serving as Supply Chain & Logistics Sr. Manager at Brown-Forman from 2014 to 2018, Logistics Manager at AkzoNobel, and Distribution Center Director at Kuehne + Nagel. He has also held senior logistics positions at Parfums Christian Dior and W.S. Karoulias SA.
Education and Expertise
George Sinanis earned his Bachelor's degree in Economics from Ethnikon kai Kapodistriakon Panepistimion Athinon, where he studied from 1986 to 1991. His educational background complements his extensive knowledge in supply chain management, particularly in SAP, SAP APO, and various ERP and WMS systems.
Achievements in Supply Chain Optimization
Throughout his career, George Sinanis has been recognized for constructing resilient and adaptable supply chain teams. He has implemented lean concepts to achieve significant cost reductions in supply chain operations and focuses on driving continuous improvement initiatives to enhance planning precision and maintain high-quality standards.